this is a lecture on creating a magic act and on creativity in magic. The practical examples are mainly focused on close-up, but the content can easily be adapted for stage performances. The lecture includes fully explained close-up effects (cards and coins), and a significant portion is dedicated to the COPYCAT video series (origins of the episodes, construction, technical explanations). Performed several times in France, this lecture has also been booked internationally (Denmark, Norway, Italy…) and always had a very warm welcome.